About ImpactOrg.com

ImpactOrg is a Digital Marketing Powerhouse based in San Francisco, CA.  Our mission is to have a “Massively Huge” impact on organizations we work with across all facets of their business and operations.  We work small businesses all the way up to Sequoia backed startups, and everything in between.  Under the umbrella of Digital Marketing, our specialties include:

Business Strategy and Product Positioning

We work with you to understand your business at a macro level.  What are your business goals?  Who is your target customer?  How does your product fit within your category, or are you trying to trailblaze a new category?  We work with you to examine all these issues and formulate a strategy that allows you to execute with maximum efficiency.

Product Marketing, Communication & Evangelism

We work with you to make sure your communications methods are tailored to the audience you’re trying to target.  It’s not enough to build a better mousetrap, you need to be able to communicate with your target audience with passion and purpose so they understand not just how you do what you do, but why?  We work with you to craft company level and product level messaging, and then to put together a go-to-market-strategy so you can get that messaging in front of the right audience.

Marketing Automation

Any web based business takes in data from forms and user signup.  We work with you to make sense of that data and route leads to the right places.

Social Media Systems Infrastructure

Social isn’t really a separate media category anymore, it’s just assumed that every business has the various systems and has optimized them to work in concert.  Realistically, that’s not always the case.  We work with you to actually connect the “pipes” of various social media platforms and syndicate your messaging intelligently.  This means greater messaging impact with less backend effort.

ROI driven Social Media Marketing

Not only do we optimize social media infrastructure, we also work with you to set up and run ROI driven social media campaigns.  At the end of the day, your business getting 10,000 followers isn’t the main idea… It’s whether the time and treasure you’re putting social media campaigns is generating an ROI.

Email Marketing

Email marketing may not be as sexy as some of the newer tools like facebook and twitter, but it still works.  We work with clients to draft email copy, optimize images and video, and analyze optimal delivery times so email not only gets opened and but also read and considered.

Financial Analytics

Analyzing a business starts with looking at the numbers.  We help clients assemble data, build spreadsheets and charts, build custom functions to automate analysis and then make sense of it all.

IT “Light”

We’re not developers per se, but we know our way around HTML and CSS.  Beyond the basics, we can work with clients to project manage other developers and coordinate efforts so projects get done on time, on budget, and according to requirements.

Web Demo Video & Impact Video

Marketing is a form of education; It’s telling a story to a potential customer about why your company exists and what your product does.  As more and more education is being delivered via video, it’s important that your company tell its story using that medium.  We work with clients to produce web demo videos that discuss their products and services in a compelling and visual manner.  We also produce shorter “Impact Videos” that set an emotional tone with motion-based text.  Either way it’s video with impact!